Owning Your Own Little Land Play Gym is an opportunity to create a difference in the lives of children across your community!

The Little Land Play Gym Franchise system has been developed to offer a developmental, safe, fun and clean environment for children of all ages to come together and play. Our equipment has been selected to offer developmental play impacting fine motor, gross motor, speech and social skill development. We’ve developed courses, summer camps and parents day out programs to meet the needs of children and their parents. Build strong partnerships within your community to further enhance the offerings at your Little Land Play Gym!

Ernie Beltz Jr.

Founder, President & CEO

Debbie Garcia Beltz

Founder, Pediatric Occupational Therapist

Chelsea Norcom

Director, Franchise Operations

Ladaziye Martin

Therapy Billing Coordinator

Jessica Doulder

Franchise Consultant

Brittany Bishop

Curriculum Development Assistant

About Little Land

Open play is the primary offering at Little Land Play Gym. However, we do so much more! From sensory art and music exploration to private events and fundraisers, the sky is the limit when you open your very own Little Land Play Gym.

Our team consists of a diverse group of people who are passionate about creating a place for all kids to play, grow and develop. Our concept is new and our team continues to grow.

Click on a team members profile to receive their contact information.

We’re based in Austin, Texas and look forward to working with you!

About Little Land

Open play is the primary offering at Little Land Play Gym. However, we do so much more! From sensory art and music exploration to private events and fundraisers, the sky is the limit when you open your very own Little Land Play Gym.

Our team consists of a diverse group of people who are passionate about creating a place for all kids to play, grow and develop. Our concept is new and our team continues to grow.

Click on a team members profile to receive their contact information.

We’re based in Austin, Texas and look forward to working with you!

Ernie Beltz Jr.

Founder, President & CEO

Debbie Garcia Beltz

Founder, Pediatric Occupational Therapist

Chelsea Norcom

Director, Franchise Operations

Ladaziye Martin

Therapy Billing Coordinator

Jessica Doulder

Franchise Consultant

Brittany Bishop

Curriculum Development Assistant

Our Process

When you become a Little Land owner, you aren’t just starting a business… you’re joining a family of likeminded leaders, community members and people who are working together to change the lives of children around the globe. While we have a process that we follow during the development phase, rest assured that our system is prepared to offer continuous training, resources and best practices to help you succeed as a Little Land owner. You can start changing lives in your community — not only by establishing a safe, developmental and fun environment for kids, but by creating opportunity and jobs for people in your community. Our team is here for you; to answer questions, help out and offer any assistance along the way!

Phase One

  • Talk with a Little Land representative to answer questions and learn more about the concept
  • Receive a Franchise Disclosure Document (FDD)
  • Little Land discovery day in Austin, Texas
  • Franchise Agreement
Phase Two

  • Site Selection
  • Sign lease, and build your Little Land
  • Begin the pre-opening training process
Phase Three

  • Begin grand opening marketing
  • Open the doors at your very own Little Land Play Gym
  • Start changing lives in your community!
The Play Gym

The Play Gym area at Little Land is designed to develop strength, social skills all while having fun. Each piece of equipment was selected for it’s unique ability to contribute to childhood development. Swings, slides, rock wall climbing, bouncing and every other component of the Play Gym contribute directly to each child’s developmental needs.

While many pieces of our Play Gym equipment are standard for each Little Land, each owner may add a variety of other items based on space, layout and community needs. We strive to make each Little Land Play Gym unique in its own way to highlight each owner and the community that they serve.

Baby Area

The baby area at Little Land is soft and fun for those little ones who need tummy time, are learning to crawl or may fall over from time to time. The padded climbing equipment, mirrors and colorful blocks make this area fun for babies and kiddos up to fifteen months.

Fine Motor Room

The Fine Motor Room at Little Land is a place filled with fun toys, puzzles, books, train sets and other fine motor related activities. This area is designed to engage children through play, social interaction and pretend play.

Events & Activity Room

Everyone loves a good party! At Little Land, we have party rooms as well as a large activity/event room. Each Little Land is designed differently, but at least one event/activity room is required to host birthday parties and classes.

Facility Tour

Each Little Land Play Gym includes a core set of equipment, classes and activities to offer a safe, fun and developmental place for kids to play. Our proprietary systems, curriculum and processes set our model apart from others in the children’s entertainment industry. The core components of Little Land include:

  • Play Gym (gross motor development, social skills and problem solving)
  • Baby Area (soft play area for little ones just learning to crawl and walk)
  • Fine Motor Room (area dedicated to fine motor development, pretend play and social skill development)
  • Classes (sensory art, music exploration and more)
  • Events and Parties (birthday party and activity room or private events and celebrations)

Facility Tour

Each Little Land Play Gym includes a core set of equipment, classes and activities to offer a safe, fun and developmental place for kids to play. Our proprietary systems, curriculum and processes set our model apart from others in the children’s entertainment industry. The core components of Little Land include:

  • Play Gym (gross motor development, social skills and problem solving)
  • Baby Area (soft play area for little ones just learning to crawl and walk)
  • Fine Motor Room (area dedicated to fine motor development, pretend play and social skill development)
  • Classes (sensory art, music exploration and more)
  • Events and Parties (birthday party and activity room or private events and celebrations)
The Play Gym

The Play Gym area at Little Land is designed to develop strength, social skills all while having fun. Each piece of equipment was selected for it’s unique ability to contribute to childhood development. Swings, slides, rock wall climbing, bouncing and every other component of the Play Gym contribute directly to each child’s developmental needs.

While many pieces of our Play Gym equipment are standard for each Little Land, each owner may add a variety of other items based on space, layout and community needs. We strive to make each Little Land Play Gym unique in its own way to highlight each owner and the community that they serve.

Baby Area

The baby area at Little Land is soft and fun for those little ones who need tummy time, are learning to crawl or may fall over from time to time. The padded climbing equipment, mirrors and colorful blocks make this area fun for babies and kiddos up to fifteen months.

Fine Motor Room

The Fine Motor Room at Little Land is a place filled with fun toys, puzzles, books, train sets and other fine motor related activities. This area is designed to engage children through play, social interaction and pretend play.

Events & Activity Room

Everyone loves a good party! At Little Land, we have party rooms as well as a large activity/event room. Each Little Land is designed differently, but at least one event/activity room is required to host birthday parties and classes.

How long will it take to open my Little Land?

From the time that you sign your Franchise Agreement, your Little Land can be open within 90 days. There are a couple of variables that impact this timeline, including the time it takes to find the real estate or retail center as well as basic construction.

What are you looking for in a franchisee?
Do you offer discounts for veterans?
What is the franchise fee?
What is the average size of a Little Land facility?
Do you offer assistance with real estate?
Do you offer a discount to veterans?

Yes! We offer a $5,000 discount to military veterans as well as licensed medical professionals!

What are you looking for in a franchisee?

We’re looking for people who want to build a successful business and impact the lives of families in their community.

Do you offer assistance with real estate?

Our team will help in every way that we can. We’ve partnered with several national brokers who are available to assist you through the site selection and lease/purchase negotiation process. These services are available to you at no cost.

What is the current franchise fee?

The current franchise fee for a single Little Land is $30,000. If you’re interested in opening more than one location, we offer tiered discounts for each additional location.

We also offer a $5,000 discount to military veterans and licensed medical professionals.

what is the average size of a Little Land facility?

The average size of a Little Land facility is 4,000 sf. However, Little Land can be scaled down to about 2,500 sf and can also be much larger. Our team of experts will design your facility for you to ensure you maximize the space that you have available.

Financing & FAQs

Begin Calculating Your Funding Potential! Click the button below to start the Little Land Franchise Dream.

Request Information

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. If you are a resident of a U.S. state or a country that regulates the offer and sale of franchises, are receiving this message in one of those states or countries, or intend to operate a franchise in any of those states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction. Our website has not been reviewed or approved by any other federal or state governmental or regulatory agency (domestic or international).

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